MDM-Podcasts-launch
Need Help? (888) 742-5060

In The News:

More From Mdm

Tip: Treat Pricing as a Process, Not a One-Time Project

[Video] Do You Think of Marketing as an Investment or an Expense?

[Video] Do You Think of Marketing as an Investment or an Expense?

February 13, 2018

If you think of marketing as an expense and not an investment, chances are you're doing it wrong. This video shows you the right way to measure marketing ROI – and why it's critical for distributors to carefully evaluate the different elements of their marketing strategy.

Bob DeStefano is a B2B online marketing strategist and professional marketing speaker with more than 20 years of experience helping distributors and manufacturers leverage online marketing to produce bottom-line results. Follow Bob on Twitter @BobDeStefano or connect with Bob on the web at www.svmsolutions.com and www.bobdestefano.com or by calling 877-786-3249 x234.

Bob's latest book, Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, is available now in the MDM Store.

© 2018 Gale Media, Inc.

Please do not reprint MDM's content on your website without MDM's express permission as it is copyrighted material. To gain permission, email us, or call 1-888-742-5060. For information on PDF or print reprints, visit www.mdm.com/reprints. MDM welcomes inbound links from your site. Please cite Modern Distribution Management.

2018-top-distributors-listThe 2018 Top Distributors List

This free PDF includes lists of top distribution companies across 14 sectors.

You will also receive MDM Update, our daily distribution e-newsletter & other distribution-focused content.

Download the Free PDF now >>


MDM-UpdateMDM Update: Daily Newsletter 

Sign up to read the best source for news & trends in wholesale distribution, MDM Update. Delivered daily to your inbox. 

Sign-up for MDM Update >>

Post a comment to this article

Partner Center