MDM-Podcasts-launch
Need Help? (888) 742-5060

In The News:

Tip: For E-Commerce, Focus on Existing Customers First

March 26, 2014

In MDM’s recent State of E-Commerce in Distribution survey, we found that half of distributor respondents view growing e-commerce revenue from new customers using search marketing as somewhat or very ineffective. But most distributors should focus on growing e-commerce revenue from existing customers first, according to Jonathan Bein in The State of E-Commerce in Distribution.

Bein writes that he believes there is too great an emphasis on new customer acquisition through e-commerce for many of the respondents to the MDM survey.

“Once they have been successful at selling to existing customers, the focus can shift to new customers,” he writes. He also says that growing revenue from existing customers is generally easier than acquiring new customers.

Read the full article here.

The survey was sponsored by NetSuite, which is offering a whitepaper based on the survey featuring e-commerce trends in distribution. Download that whitepaper here.

© 2019 Gale Media, Inc.

Please do not reprint MDM's content on your website without MDM's express permission as it is copyrighted material. To gain permission, email us, or call 1-888-742-5060. For information on PDF or print reprints, visit www.mdm.com/reprints. MDM welcomes inbound links from your site. Please cite Modern Distribution Management.

2018-top-distributors-listThe 2018 Top Distributors List

This free PDF includes lists of top distribution companies across 14 sectors.

You will also receive MDM Update, our daily distribution e-newsletter & other distribution-focused content.

Download the Free PDF now >>


MDM-UpdateMDM Update: Daily Newsletter 

Sign up to read the best source for news & trends in wholesale distribution, MDM Update. Delivered daily to your inbox. 

Sign-up for MDM Update >>

Post a comment to this article

Partner Center