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MDM Welcomes New VP Analytics & E-Business John Gunderson

MDM Welcomes New VP Analytics & E-Business John Gunderson

April 18, 2018

Modern Distribution Management has appointed John Gunderson Vice President of Analytics & E-Business. John has held senior distribution leadership roles in analytics, marketing, e-business, category management, pricing and sales over a 20-year career across multiple distribution product sectors. He was previously Vice President of Marketing for EIS, an $800-million electrical and electronics distribution subsidiary of Genuine Parts Company.

In addition to EIS, Gunderson has led marketing teams for Anixter (formerly HD Supply Power Solutions), HD Supply Construction & Industrial – White Cap, and Crescent Electric Supply Company. He started his career as a “distribution runner” picking up supplies for a general contractor.

John adds a powerful extension of our capabilities to MDM Analytics’ core market sizing, segmentation and prospect targeting modeling, software and services. Our customers can now tap into John’s deep experience leading pricing and margin improvement teams, share-of-wallet and gap analysis projects, and leveraging market data to drive revenues.

Distributors and manufacturers have to leverage market data and integrate their internal data to compete effectively in today’s markets. John will help our customers deepen their core analytic capability to grow business in increasingly complex and competitive segments.

MDM Analytics helps industrial product marketers grow market and wallet share with market potential analysis, customer profiling and prospect targeting tools and services. As a Dun & Bradstreet value-added reseller, MDM Analytics profiles national account potential and prospect lists with potential by product category.

MDM is the most trusted resource for market intelligence and industry insight that empowers distributors and industrial product marketers to grow revenue, innovate and increase competitive capability. MDM Analytics was founded in 1987 as Industrial Market Information, and became part of MDM in 2010.

For more information, contact John Gunderson, Vice President of Analytics & E-Business, at or 714-474-1340.


John Gunderson

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