After initial success through its own website, the Michigan manufacturer first looked to broaden its customer base with a few items on Amazon about five years ago. CEO Jacqueline Canny explains how the e-commerce giant has helped to supplement Ultimation’s e-commerce expansion and bring in a wider audience for its conveyor technology and automation products.
In a matter of weeks, months and years, distributors can develop a strategy to differentiate your business and strengthen your market position in the face of this COVID-19 pandemic. proton.ai’s Benj Cohen lays out a timeline approach to reclaim market share, strengthen AI and create market differentiation.
The conversation during MDM’s first live discussion on COVID-19 last week made clear that the next couple of months will be critical for distributors as the coronavirus crisis continues to unfold. MDM’s John Gunderson reflects on how the distribution speakers who participated in the conversation are leading their teams during this health crisis.
It’s an unsettling time for outside sales. Managing them through this time is critical for the future of your business. MDM’s John Gunderson advises distributors leverage your relationships appropriately, focus on sales planning and forecasting, avoid panic pricing and consider whether or not sales promotions are in order.
In a time when optimism and clarity are hard to come by, I’m moved by how the fundamental value of distribution is in the right place, at the right time. At one level it’s about moving product, but it’s much deeper than that – distributors keep the economy running.
In this second of our three-part conversation on innovation in distribution, J Schneider of strategy and consulting firm Dorn joins host Tom Gale to discuss what innovation looks like in 2020 for distributors and manufacturers. In this episode, we look at the ways smaller distributors often have an advantage to identify opportunities for innovation, the need to be selective in building manufacturer-distributor partnerships around a shared vision for innovation, and how to build a culture of innovation.
Managing your customers through this COVID-19 crisis to maximize their long-term loyalty and profitability includes several steps, such as incorporating your emerging channel strategies, aligning sales compensation with your priorities, developing product substitution groups and preventing over-ordering.
Much is being written about how to manage the supply chain threat of COVID-19. The problem is that virtually all of it focuses on disruption threats to inbound supply chains from suppliers. The equally important, longer-lasting challenge is managing your customers through the crisis period to maximize their long-term loyalty and profitability.
The worldwide disruption caused by COVID-19 means distributors need to consider both short- and long-term action plans for your inventory and customer pricing programs. MDM’s John Gunderson shares actions that are critical to helping your company anticipate customer needs.