Grainger continues to tout the new features of its redesigned Web site. Today the facilities maintenance supplies distributor sent a press release on its new "search and select" tool.
According to the release, the new tool is powered by Endeca Technologies, which specializes in search applications. "Search and select" helps customers "quickly and easily search for, compare and purchase the right products." Features of Grainger's new search tool:
- Guided search navigation uses product specifications such as keywords, item numbers, national stocking numbers, cross-reference numbers, and many more.
- Multiple sorting options allow customers to sort search results by price, brand, category, and delivery.
- Product icons assist customers in identifying products with specific properties such as "green."
- Product category landing pages have relevant and useful information on product use, selection and reference information.
Last year, we wrote about how distributors can optimize their Web sites by going 'beyond brochureware' and catering to what your customers will expect when they visit your site. What used to be cutting-edge has now become standard online, fueled by larger retail sites such as Amazon.com. Forging a connection with customers needs to happen both off- and online.