There are dozens, and perhaps hundreds of these sites like Facebook, LinkedIn, Twitter, MySpace, Spoke, ecademy, Classmates.com, Friendster and Flickr, where people exchange business and personal information, status updates, photographs, videos, news articles, political views, resumes, and endless amounts of other data.
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Ian Heller has worked with distributors for more than 20 years, serving as VP, Marketing for Grainger, Newark Electronics and Corporate Express. As the founder of Real Results Marketing, he has consulted for many leading distribution companies, focusing on strategic planning and multi-channel growth initiatives. He holds an MBA from the Kellogg School of Management at Northwestern University.