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'Green' is more than just identifying existing products in a catalog to market as environmentally friendly. In fact, just identifying these products doesn't take into consideration products you have that may counter that green image you are looking for, according to Bill Bean, president of Green Planning & Coaching in Building a Green Strategy. He says that green strategy needs to be a well-developed plan, not just a side idea capitalizing on a market fad. In fact, he says that green as a concept is here to stay and for many companies has become a profitable part of their businesses.
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Leadership is key to successfully introducing green to your business plan. "If you don't have someone who really is committed to a plan, the whole company is going to struggle with it," Bean says. In addition, consider other aspects of introducing green as part of your company's strategy, including the fact that customers are looking for companies that not only sell these products but also embrace the same standards in their own operations.
An easy place to start? Improving energy efficiency. Changing light bulbs, adding power strips or using variable speed motors in your own facility is one low-cost way to do this.