• About MDM
  • Cart
  • Terms & Conditions
  • Privacy Policy
  • Cookies Statement
  • News
    • Premium Articles
    • Latest
    • Technology & Digital
    • Mergers & Acquisitions
    • Talent Development
  • Resources
    • Store
      • Market/Economic Data
      • Management
      • Economic Benchmarks for Wholesale Distribution
      • Sales & Marketing
      • Special Reports
      • What Customers Want
    • Conferences
    • Webcasts
    • Podcasts
    • Directories
      • Associations
      • Buying and Marketing Groups
      • Investment Bank Guide for Distributors
    • Free Reports
    • Partners
  • Research
    • 2019 Market Leaders lists
    • MDM Analytics
    • Economic Benchmarks
    • Industry Competitive Landscape
    • White Papers
  • Subscribe
    • MDM Daily Update
    • MDM Premium
    • Podcasts
  • Premium
    • Download The Issue
    • Subscription Renewal
  • Sign In
  • Sign Out
  • My Account
Home » Blogs » Distribution Operations » Tip: Compete in New Markets by Leveraging Technology

Distribution Operations
Distribution Operations RSS FeedRSS

How distributors can optimize their operations for greater profitability.
Distribution Technology / Distribution Trends

Tip: Compete in New Markets by Leveraging Technology

February 9, 2017
MDM Staff
No Comments
Management Tip of the Week Blog

Technology has made the world a smaller place, and in the new competitive landscape, distributor sophistication has become more important than size, according to Mike Bohannon, senior vice president of corporate strategic sourcing for Bunzl, in A Growing Competitive Threat.

"Technology enables a larger than normal geographic reach," he says.

Smaller distributors can reach a broader audience and become more efficient by using e-commerce. And using redistributors or creating collaborative partnerships will enable them to compete in markets they might not have been able to reach previously.

New technology paired with changing customer demand is also creating new options for minimizing capital investments – which provides new opportunities for companies that may not have had the cash flow to grow their delivery fleets to meet increased demand. 

Distributors that strategically leverage this technology will gain market share, while those that don't risk losing customers to the competition.

Read more about how to stay on top in the changing distribution landscape in A Growing Competitive Threat.

Related Articles

2017 Outlook: Win the Mid-Market

Tip: Improve Value Proposition with a Leading Customer Experience

Who's on Board Your CRM Bus?

Tip: Avoid HR Issues by Establishing Workplace Policies

'Unusually Grim & Painful' Downturn Drives Innovation for NOV

Recent Comments

Outstanding article that many distributors need to embrace....

I wish I had more time with Dr....

[No title]

Dr. Stephen Pearce profoundly impacted both the thinking...

I don't see a slowdown at all! In...

Post a comment to this article

Report Abusive Comment

Popular Stories

  • Distributors are About to Get Commoditized

  • Distributors Struggle with Online Pricing

  • Convenience Will Deliver Sales and Loyalty

  • What are College Seniors Looking for as They Enter the Distribution Field?

  • 6 Decision Criteria for Developing a Customer-Centric SKU Management Plan

Subscribe to MDM Update Newsletter

Your best source for news and trends in the wholesale distribution industry

Join Today
  • ABOUT MDM
    • About
    • Terms and Conditions
    • Authors
  • HELP
    • My Account
    • Login Help/ Password Reset
    • Research
    • Privacy & Data Act

CONTACT
6309 Monarch Park Place, Suite 203
Niwot, CO 80503, USA
Phone (303) 443-5060 
Toll free (888) 742-5060

 

Copyright ©2019. All Rights Reserved

  • Privacy Policy
  • Terms and Conditions