Online Marketing Archives - Page 2 of 4 - Modern Distribution Management

Log In

Latest In Online Marketing

A joint MDM-Real Results Marketing survey revealed that distribution and manufacturing, in general, are 4.5 times less likely than other industries to be extremely satisfied with their marketing capabilities. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.

This article includes:

  • Distributor satisfaction with marketing programs
  • Marketing vehicle best practices & frequency
  • Areas for marketing growth

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Making the Case for Mobile
  • Differentiate with Strategic Marketing
  • MDM-Baird Distribution Survey: Economy Stuck on the Bottom in 2Q

The MDM Industry Innovator award recognizes an individual who is leading change in a changing industry, rather than letting the change lead them. This years winner is Jay Amstutz, president of Ohio Power Tool, Columbus, OH. Amstutz was selected for his approach of using online tools to help his local distribution company compete with larger players for sales and employees.

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

This article is part of MDM's 2016 Distribution Trends Special Issue.

MDM identified a handful of other distribution trends to watch for the rest of 2016 and into next year. Look for stories on these and other topics relevant to the industry in future issues of MDM Premium and at mdm.com.

Other trends include:

  • Mobile mania
  • Cross training on the rise
  • IT emerging from the shadows

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

2016TrendsMarketing

This article is part of MDM's 2016 Distribution Trends Special Issue.

Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.

This article includes:

  • How distributors are using strategic marketing to differentiate
  • Key marketing investments to stay competitive
  • Marketing challenges and tips to overcome them

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below.

The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed that more distributors are crossing the threshold to e-commerce maturity and are focused on growing e-commerce success. Topics examined include top e-commerce priorities and practices, as well as best practices of driving demand and keeping visitors engaged.

Articles included in this special report:

  • E-Commerce Races to Maturity
  • E-Commerce Journey Continues
  • 2016 State of E-Commerce in Distribution Webcast Slide Deck & Survey Results

Click on the link below to download this special report in PDF format.
 

Not a subscriber? Subscribe below or learn more.

shopkey-small

More distributors are crossing the threshold to e-commerce maturity, according to the fifth annual MDM distribution e-commerce survey conducted in partnership with Real Results Marketing. But if they expect continued growth, they must remember it is a journey, not a one-time event.

Part 1 of this series examined the continued trend of distributors moving from the nascent stage – less than 5 percent of revenue being through the e-commerce channel – to the growth and maturity stages.

This article includes:

  • Marketing vehicle effectiveness
  • How to keep website visitors engaged
  • Self-service capabilities

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Be Patient, Persistent on Your E-Commerce Journey
  • Grainger Tackles the Data Challenge
  • 2016 Distribution Remodel: ‘Invest or Die’
mdm_premium_extra_RR

To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a summary and transcript of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.

This content is exclusively available as bonus content to MDM subscribers. Download the content below.

If your subscription is about to expire, has already expired or if you just want to ensure uninterrupted access to mdm.com, renew your subscription today.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!