Line between B2B and B2C continues to blur.
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With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.
This article includes:
- The importance of social media
- Using social media to connect with millennials
- Advice on using social media effectively
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- Overcoming a Technology Deficit
- Manufacturings Millennial Dilemma
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If Google cant find you, no one can, says Bob DeStefano.
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Theres a huge opportunity online, distributor says in 7 Minutes With interview.
This article is a part of MDM's 2014 Distribution Trends Report. The article looks at an online strategy that led Redwood Plastics to increased sales conversions and company expansion.
The annual report was researched and written by MDM editors based on interviews with dozens of wholesaler-distributors, as well as industry experts and manufacturers. MDM also conducted a survey of its readers to uncover the trends outlined in this report.
The full report is available to download in PDF format to MDM Premium subscribers. Subscribe below for full access. Or log-in if you are already a subscriber.
Trends outlined in the 2014 report include:
- Leaving Economic Uncertainty Behind
- Connecting the Dots Online and Offline
- Need for Access Whenever, Wherever, However Drives Mobile Adoption
- Avoiding Information Overload Essential with Analytics
- Making the Case for Millennials in Distribution
- Training, Technology Take Front Seat in Employee Retention Strategies
- Better Inventory Management Through Data, Collaboration
- Distributors Seek More Complete Strategy for Vending
- Private Equity Consolidating Markets
- A More Practical Approach to Product Expansion
- Trend Snapshots for 13 Sectors
The report also includes the following case studies and interviews:
- 2014 MDM Market Movers
- Engman-Taylors Cost-Saving Teams
- Capitol Coffees Proactive Problem-Solving
- Redwood Plastics Online Success Story
- MDM Market Leader Profiles
- DGI Supply: Building on the Core
- F.W. Webb Takes Diverse View of Market
To succeed online, dont just market your products; market your knowledge.
While results may be difficult to measure, social media efforts contribute to overall brand awareness.
On mdm.com, we not only feature our premium content that you read in this newsletter twice a month, we also feature ongoing blogs with insights from thought leaders in the industry, breaking news and extra features such as video interviews and Premium Extra bonuses. Here are some of insights you might have missed in the past month.
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- The State of Analytics in Distribution: 2014
- The Shifting Competitive Landscape in Distribution
- Redefining Competitive Advantage
In a connected world, online image is everything
The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.
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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
- The 2014 State of E-Commerce in Distribution, Part 1
- Special Report: The Industrial Vending Boom
- Behind Grainger's E-Commerce Strategy
The smaller your target market, the bigger your opportunity.
Visitors of hdswaterworks.com can also access two company specialty sites.
United Stationers report has broad implications for online distributors.
