Online Marketing Archives - Page 3 of 4 - Modern Distribution Management

Log In

Search

Latest In Online Marketing
mdm_premium_extra_RR
Technology
MDM Premium Extra: 2016 State of E-Commerce in Distribution (Webcast Transcript)

To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a summary and transcript of the MDM Webcast, 2016 State of E-Commerce in Distribution, which examines how the industry’s e-commerce offerings are maturing. The webcast features Thomas P. Gale, Publisher, Modern Distribution Management; Jonathan Bein, Senior Partner, Real Results Marketing; Don Polletta, Vice President of Marketing, Torrco; and Joe Bennett, Senior Vice President, Sales, Unilog.

This content is exclusively available as bonus content to MDM subscribers. Download the content below.

If your subscription is about to expire, has already expired or if you just want to ensure uninterrupted access to mdm.com, renew your subscription today.

Technology
2016 State of E-Commerce: E-Commerce Races to Maturity

The fifth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

  • The number of companies with at least 10 percent of their total revenue from e-com¬merce grew 8 percentage points from 2014.
  • Most distributors require a customer to log in to see pricing and purchase products.
  • The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
  • A quarter of distributors receive 50 percent or more of their orders by email.

This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.

This article includes:

  • E-commerce top priorities
  • Types of e-commerce platforms
  • Tips for handling pricing

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The ROI Case for B2B E-Commerce
  • Grainger Tackles the Data Challenge
  • Historical E-Commerce Trends in Distribution
SocialMedia
Technology
Making the Case for Social Media in B2B

With the right plan in place, a broad social media campaign can attract younger workers while also strengthening a companys brand and bottom line. But many distributors still doubt the effectiveness of Facebook, Twitter and YouTube as channels for building business, a perception that could be costly in the long run.

This article includes:

  • The importance of social media
  • Using social media to connect with millennials
  • Advice on using social media effectively

Subscribers should log in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Overcoming a Technology Deficit
  • Manufacturings Millennial Dilemma
  • 7 Key Investments to Grow Online Revenue
Top Distributor Sectors
Redwood Plastics’ Online Success Story

This article is a part of MDM's 2014 Distribution Trends Report. The article looks at an online strategy that led Redwood Plastics to increased sales conversions and company expansion.

The annual report was researched and written by MDM editors based on interviews with dozens of wholesaler-distributors, as well as industry experts and manufacturers. MDM also conducted a survey of its readers to uncover the trends outlined in this report.

The full report is available to download in PDF format to MDM Premium subscribers. Subscribe below for full access. Or log-in if you are already a subscriber.

Trends outlined in the 2014 report include:

  • Leaving Economic Uncertainty Behind
  • Connecting the Dots Online and Offline
  • Need for Access Whenever, Wherever, However Drives Mobile Adoption
  • Avoiding Information Overload Essential with Analytics
  • Making the Case for Millennials in Distribution
  • Training, Technology Take Front Seat in Employee Retention Strategies
  • Better Inventory Management Through Data, Collaboration
  • Distributors Seek More Complete Strategy for Vending
  • Private Equity Consolidating Markets
  • A More Practical Approach to Product Expansion
  • Trend Snapshots for 13 Sectors

The report also includes the following case studies and interviews:

  • 2014 MDM Market Movers
    • Engman-Taylors Cost-Saving Teams
    • Capitol Coffees Proactive Problem-Solving
    • Redwood Plastics Online Success Story
  • MDM Market Leader Profiles
    • DGI Supply: Building on the Core
    • F.W. Webb Takes Diverse View of Market
Strategy
Commentary: Target Markets, Efficiencies & Standing Out

On mdm.com, we not only feature our premium content that you read in this newsletter twice a month, we also feature ongoing blogs with insights from thought leaders in the industry, breaking news and extra features such as video interviews and Premium Extra bonuses. Here are some of insights you might have missed in the past month.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The State of Analytics in Distribution: 2014
  • The Shifting Competitive Landscape in Distribution
  • Redefining Competitive Advantage
Technology
The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor

The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • The 2014 State of E-Commerce in Distribution, Part 1
  • Special Report: The Industrial Vending Boom
  • Behind Grainger's E-Commerce Strategy

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!