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It would be natural for a business leader to assume that their customers operate in the same way that they do. But according to Bob DeStefano, president of SVM E-Marketing Solutions, business today has reached a tipping point where “generation net” workers outnumber baby boomers, and the way they do business is different from past generations.

In this article, learn:

  • How Google has changed the face of marketing
  • Why marketing should be viewed as an investment
  • The role of your website in marketing today

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  • How Distributors Can Close the Services Gap
  • How E-Commerce & Global Competition are Changing Distribution
  • Commentary: Beware the Amazon Mystique

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