Social media is the "new" public relations. This excerpt from The B-to-B Online Marketing Toolkit by Bob DeStefano will help you build an effective social media strategy for your company.
This feature is an exclusive benefit for subscribers to MDM Premium. To access, login or subscribe today.
It would be natural for a business leader to assume that their customers operate in the same way that they do. But according to Bob DeStefano, president of SVM E-Marketing Solutions, business today has reached a tipping point where “generation net” workers outnumber baby boomers, and the way they do business is different from past generations.
In this article, learn:
Subscribers should log-in below to read this article.
Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:
Wholesale distribution news and trends delivered right to your inbox.
Sign-up for our free newsletter and get:
By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.