The smaller your target market, the bigger your opportunity.
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Visitors of hdswaterworks.com can also access two company specialty sites.
United Stationers report has broad implications for online distributors.
Social media is the "new" public relations. This excerpt from The B-to-B Online Marketing Toolkit by Bob DeStefano will help you build an effective social media strategy for your company.
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Specialized knowledge can matter more than your product mix or pricing.
It would be natural for a business leader to assume that their customers operate in the same way that they do. But according to Bob DeStefano, president of SVM E-Marketing Solutions, business today has reached a tipping point where “generation net” workers outnumber baby boomers, and the way they do business is different from past generations.
In this article, learn:
- How Google has changed the face of marketing
- Why marketing should be viewed as an investment
- The role of your website in marketing today
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- How Distributors Can Close the Services Gap
- How E-Commerce & Global Competition are Changing Distribution
- Commentary: Beware the Amazon Mystique
Marketing pro Bob DeStefano says improving visibility is free and easy.
If youre relying on marketing strategies from past decades, your success may be in question for the next decade.
Performance has also launched a blog for food enthusiasts.
Social media has helped bridge the gap between customers and new products.
The distributor alliances new site helps customers take advantage of minority contract programs.
How you respond to negative comments on the Internet can have a big impact on your business.
Include social media in your overall marketing plan for a consistent and effective voice across channels.
If you stand by and fear the technology, your customers will quickly pass you by.
Distributors should view their websites as a tool that can make it easier to do business with them.
Targeted, respectful messaging can strengthen your position with customers.
Online marketing offers tremendous opportunity in 2013; here are seven tips for success.
Reflect what makes you different across all your platforms.
Some distributors have reaped the benefits of social media in very tangible ways.
