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A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.
This article includes:
- Marketing vehicle importance
- Marketing vehicle frequency
- Best practices frequency
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- Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
- Endgame Strategy: A Must for Distributors
- Amazon Gets Down to Business
Distributors of all sizes can benefit from analytical benchmarking.
The power of analytics and data to improve company performance has grabbed everyones attention, and with extremely positive impacts overall, but too often we fixate on specific data points and then lose sight of the larger (and sometimes smaller) picture.
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- Millennials in Distribution: No Magic in US LUMBERs Strategy
- Endgame Strategy: A Must for Distributors
- Graingers Pricing Initiative, pt 2: The Quest for Optimization
Sooner or later customers will recognize the disconnect between cost and value.
Grainger may be missing big opportunities with its pricing initiative.
President: Technology provides "defense against any threat Amazon or otherwise"
Manufacturers want more than just your sales force.
Interest in people analytics is growing, but implementation remains a challenge.
Manufacturer deploying machine learning, predictive analytics to lower customer costs.
Strategy, tactics for building website should be same as physical branch.
Focus on helping customers order more efficiently pays huge dividends.
How the distribution industry is moving from product-centric to information-based.
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- A Growing Competitive Threat
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HVAC distributor seeing increase in e-commerce, mobile app traffic.
This article is part of MDM's 2016 Distribution Trends Special Issue.
It used to be that the largest distributors were the biggest threats to small ones. Their ability to outspend other players in technology and growth allowed them to eat up market share across geographies, but new technology and customer expectations have changed the competitive landscape.
This article includes:
- How technology is growing the reach of smaller distributors
- Innovative supply chain solutions that grow market share
- Other strategies distributors are using to gain competitive advantage
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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
This article is part of MDM's 2016 Distribution Trends Special Issue.
Companies that dont have the right technology in place or dont optimize their current capabilities are leaving dollars on the table. But a renewed focus on getting the most out of existing systems can yield numerous benefits.
This article includes:
- Ways to optimize existing technology
- Benefits of improving current systems
- The importance of viewing technology as an evolution
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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
This article is part of MDM's 2016 Distribution Trends Special Issue.
Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.
This article includes:
- How distributors are using strategic marketing to differentiate
- Key marketing investments to stay competitive
- Marketing challenges and tips to overcome them
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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
This article is part of MDM's 2016 Distribution Trends Special Issue.
Bensenville, IL-based health care packaging distributor Action Health was selected as a 2016 MDM Market Mover for its innovative approach for adapting to the new low-margin reality of its market.
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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
Acquisition will strengthen company's IoT and technology design capabilities.
What is big data and why does it matter?
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- Distributors Adapt to More Sophisticated Supply Chain
- Industry 4.0: Technology-Driven Change
- Chasing Profitability