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A digital strategy is necessary for companies that want to build lasting relationships with customers and stay ahead of the competition. This article explains how a robust digital presence can leverage a competitive advantage by identifying opportunities that increase efficiencies and customer satisfaction.

This article is a summary of the MDM Webcast: Build a Customer-Focused Digital Strategy.

This article includes:

  • Risks of not implementing a digital strategy
  • How digital should be used to benefit customers
  • Benefits of a strategic digital approach

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  • E-Commerce on Path to Maturity
  • AD Tackles E-Commerce Monster
  • 2015 State of Distributor Marketing: Effective Strategy Solves Challenges
Proton.ai $20M Series A funding

Independent wholesale distributors excel in many aspects of business, but they often struggle to compete in areas of business where scale poses an advantage, such as e-commerce. Earlier this year, North American buying and marketing group Affiliated Distributors, Wayne, PA, began development on a program to help its members overcome the e-commerce challenge.

This article includes:

  • How AD developed its eContent Service program
  • How the program will work
  • Benefits of the program

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  • Prioritizing Big Data
  • PTDA Summit Inspires, Motivates, Leads
  • Amazons B2B Move Reduces Threat

Analytics is quickly becoming a necessity for distributors wanting to gain a competitive advantage and stay ahead of the curve, but creating analytics tools that your team can understand and get excited about is still a huge challenge.

This article is a summary of the MDM Webcast: Build an Analytics Culture.

This article includes:

  • Benefits of involving end users in the design of analytics tools
  • C.H. Briggs' success with involving end-users
  • Keys to success with analytics implementation

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  • Prioritizing Big Data
  • Overcoming the Barriers to Analytics
  • Use & Abuse of Customer Profitability Analytics

Distributors dont need a data scientist to start changing the mindset around analytics.

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  • Prioritizing Big Data
  • Differentiating Through Professional Development
  • Overcoming the Barriers to Analytics
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To thank you for your business and add value to your MDM Premium subscription, MDM offers bonus content each month exclusively to premium subscribers.

This month we feature a transcript of the MDM Webcast "Build an Analytics Culture," which explores the key components for building a culture that drives better decision-making based on data and analytics. The webcast features Julia Klein, chairwoman and CEO of specialty building products distributor C.H. Briggs Co.; Mike Marks, principal of Indian River Consulting Group; and Tom Gale, president of MDM Analytics.

This content is exclusively available as bonus content to MDM subscribers. Log-in below to download the PDF of this month's report.

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Distributors that adjust their service models emerge stronger fromany economic cycle.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Prioritizing Big Data
  • Distributors Adapt to More Sophisticated Supply Chain
  • Overcoming the Barriers to Analytics