Many distributors are under the assumption that if they load a bunch of content onto their website and/or into one-off marketing emails, they’ve done their job. But such a Create It and They Will Come strategy can be a waste of time and resources.
Latest In E-Commerce
And other critical reasons why e-commerce investment is the smart choice for nearly all distributors, from Channel Marketing Group's David Gordon.
How owning customers’ attention and their data pays off big for the massive e-commerce site.
Five questions to ask yourself that will help measure the effectiveness of your e-commerce capabilities.
U.S. manufacturers are digitizing at twice the rate of other businesses, Alibaba.com survey finds.
How the online juggernaut uses AI-backed search expertise to improve its e-commerce effectiveness and overcome competitors.
Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.
MDM’s most-read blogs of September 2020 center around capitalizing on ways to enhance your distribution business.
Redesign to create role specialization within the organization, invest in digital tools, separate market-making from market-serving activities and create a clear value proposition.
It all starts with your website — but it doesn't end there. B2B online marketing strategist Bob DeStefano shares how distributors can make the most of your small business online.
Thirteen lessons from distributors who are finding the silver linings in COVID-19.
Wholesale distribution finds innovative ways to navigate the COVID-19 pandemic that are remodeling business operations.
These reps are now in position to play a key role in distributor revenue recovery plans.
Align your online and offline presence, stop putting product first and prioritize user experience, recommends distribution marketing veteran Lindsay Young.
Ludwig Meister took an uncommon path on its digital journey, beginning with the backend processes and then focusing on the front-facing, sales-friendly site. CEO Max Meister explains why.
Distributor excels in difficult environment with streamlined technology and new 3D printing capabilities.
Digital offering for customers is one of the four levers that distributors can pull to help them take share during the pandemic — or amid any disruption.
The B2B market is looking for better e-commerce tools and a wider product assortment. Applico’s Alex Moazed outlines three avenues for distributors to meet customer needs and achieve channel enablement in the process.
Amazon, the world’s largest retailer and distributor “frenemy,” is considering placing fulfillment centers in malls where department stores once operated, adding another level of potential threat for the wholesale trade industry.
Identify strengths and weaknesses across three business sectors — process, technology and people — to improve ongoing company performance.
