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Blindly following a competitors lead or treating every customer the same are two common mistakes that distributors cant afford to make in todays environment. Consultant Robert Sabath explains how these and other common actions can hold you back.
Sankt-Petersburg, Russia, April 27, 2018: Amazon shopping applic
A lack of financing, experience and access to talent often keep distributors from engaging in e-commerce, a recent MDM survey found. But having an online sales channel is critical to new customer discovery, MDMs John Gunderson said in a recent webcast, with more than 80% of distributors expecting their online presence to grow moderately or significantly in the next five years.
The wholesale distribution industry is making the transition to e-commerce, but it is doing so slowly. Early adopters of transaction-enabled websites are not only positioning themselves well for the future but are also gaining a competitive advantage in the shorter term. This article is drawn from a white paper based on research conducted by Modern Distribution Management (MDM) and sponsored by BigCommerce. To request a copy of the full report, use the link provided at the end of this article.

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