Latest In E-Commerce
Blindly following a competitors lead or treating every customer the same are two common mistakes that distributors cant afford to make in todays environment. Consultant Robert Sabath explains how these and other common actions can hold you back.

COVID-19 has sped up the digital evolution of the sales department. MDMs John Gunderson explains how to keep your sales people selling with the effective tactics they have picked up during coronavirus distancing, put an end to ineffective practices of the past, and use data to take share from competitors even in a down market.

The e-commerce product is designed for businesses which need an immediate way to improve productivity, offer quality online experiences and stay connected to their valued customers and suppliers.

Seven factors to consider when looking for a digital transformation partner.

A long-term mindset, key technology investments and a supportive culture can help distributors grow your online marketplace.

Companies have the most difficulty with a lack of consistent pricing across channels, technology issues and poor online customer experience. Read More.

A lack of financing, experience and access to talent often keep distributors from engaging in e-commerce, a recent MDM survey found. But having an online sales channel is critical to new customer discovery, MDMs John Gunderson said in a recent webcast, with more than 80% of distributors expecting their online presence to grow moderately or significantly in the next five years.

B2B e-commerce is a $1-trillion industry thats rapidly growing. For distributors to keep up, Marty Acks of CDI Technology recommends making mobile website optimization a priority, as well as improved page speed and a variety of payment options.
Company announces 150 tools and services launched in 2019.
Overcome common objections from the people most suspicious of a new platform.

Meeting customer needs is the most important metric for distributors.

You may not compete with Amazon, but your customers expect you to serve like them.

A commitment to determining the communication preferences of individual customers can bring high returns.

MDM/Real Results Marketing survey aims to benchmark e-commerce growth for distributors and manufacturers.

Internal buy-in is tough; the sales team has to be onboard.
Company is pursuing an aggressive growth strategy.

In this blog series, MDM will periodically mine its archives to bring you insights from some of our most popular Premium articles.
The wholesale distribution industry is making the transition to e-commerce, but it is doing so slowly. Early adopters of transaction-enabled websites are not only positioning themselves well for the future but are also gaining a competitive advantage in the shorter term. This article is drawn from a white paper based on research conducted by Modern Distribution Management (MDM) and sponsored by BigCommerce. To request a copy of the full report, use the link provided at the end of this article.
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