Latest In E-Commerce
Amazon’s success is not an accident. It is the result of imaginative planning, technological enablement and top-notch execution — that distributors can emulate.
It all starts with your website — but it doesn't end there. B2B online marketing strategist Bob DeStefano shares how distributors can make the most of your small business online.
Align your online and offline presence, stop putting product first and prioritize user experience, recommends distribution marketing veteran Lindsay Young.
Ludwig Meister took an uncommon path on its digital journey, beginning with the backend processes and then focusing on the front-facing, sales-friendly site. CEO Max Meister explains why.
Digital offering for customers is one of the four levers that distributors can pull to help them take share during the pandemic — or amid any disruption.
The B2B market is looking for better e-commerce tools and a wider product assortment. Applico’s Alex Moazed outlines three avenues for distributors to meet customer needs and achieve channel enablement in the process.
Amazon, the world’s largest retailer and distributor “frenemy,” is considering placing fulfillment centers in malls where department stores once operated, adding another level of potential threat for the wholesale trade industry.
Identify strengths and weaknesses across three business sectors — process, technology and people — to improve ongoing company performance.
Size doesnt matter when it comes to being successful in e-commerce. Walmart recognized that its prior e-commerce team, and perhaps its vision, could only take the company so far. It needed new blood, says Channel Marketing Groups David Gordon.