The distributor of MRO products has maintained its focus on growing its direct sales force in 2014.
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Move from independent sales reps to employee sales reps creates opportunity for better investment.
For the last several years, Lawson Products has been focused on turning its sales trajectory back to the positive through streamlining the organization and focusing on the “legacy” that launched the company. President and CEO Michael DeCata recently spoke with MDM Editor Jenel Stelton-Holtmeier about the initiatives being undertaken by the distributor and the results of those efforts.
DeCata discusses:
- How the company has changed since he became CEO
- The impact of the company's Lean Six Sigma implementation
- Plans for expanding the sales force
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Lawson Products fourth-quarters sales were up slightly from the prior year.
Distributor divests ASMP to Nelson Stud Welding for $12.5M.
The year-over-year increase was the first in nine quarters.
Profit was $400,000 for the quarter, compared to a year-ago loss of $61.2 million.
Lawson's sales were impacted by the transition to an employee sales force from an agent sales team in the U.S.
Losses were $62.6 million, compared to a 2011 loss of $4.6 million.
The new e-commerce website offers information on more products than in the print catalog.
Sales decreased 4.5 percent from the prior-year period, to $72 million.
Neri will be replaced by Michael DeCata, who comes in the midst of change at the industrial distributor.
The MRO distributor reported a $61.2 million loss.
Layoffs are part of Lawson's larger strategic restructuring plan aimed at streamlining operations and processes.
Dochelli is pursuing senior level position with another company.
Dochelli was most recently COO of Lawson Products.
Government sales drop main reason why Lawson Products sees decline in first quarter.
The MRO distributor recorded a net loss for the quarter of $5.5 million.