6309 Monarch Park Place, Suite 203
Niwot, CO 80503, USA
Phone (303) 443-5060
Toll free (888) 742-5060
Headquarters: Phoenix, AZ
2016 Revenues: $26.2 billion
Change in Sales from 2015: -6%
2016 Divestments: Technology Solutions business
2016 Acquisitions: Premier Farnell, Hackster Inc.
Key Executives: William Amelio, CEO; Pete Bartolotta, CTO; Kevin Moriarty, senior vice president & CFO; Kevin Summers, CIO
Avnet acquired Premier Farnell in October 2016 and Hackster.io in November 2016, while it also divested its Technology Solutions business to Tech Data. 2016 also saw the start of a major rebranding, which was announced in early 2017. The company's “Reach Further” campaign included a new logo, color scheme, website and tagline, all with the goal of creating a unified message that “symbolizes growth and possibility.” Avnet CEO Bill Amelio spoke with MDM about how the marketing efforts align with the company’s recent moves and industry trends in the MDM Interview: Behind Avnet's Rebranding Campaign.