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In this podcast, Jonathan Bein, Ph.D., senior partner at Real Results Marketing, provides practical advice for distributors on how to improve their sales and marketing processes. This week's episide features Bein's colleage at Real Results, CFA Rob Kelley.
Identifying Ideal Growth Options Post-Recovery
As the economy improves, distribution companies have several growth options: add new customers, improve wallet share with existing customers or improve customer retention. While all strategies have merit, some may yield greater results than others. In this episode of Distributor Marketing Matters, Real Results Marketing partner Rob Kelley suggests three measurements that can help distributors arrive at the best strategy.
Bein's executive experience in a wide range of industries has helped him develop a reputation for getting very good things done quickly. He has developed and applied analytic approaches for customer segmentation, positioning and messaging, pricing, and channel strategy for distributors.
Bein may be reached at [email protected] or visit realresultsmarketing.com.