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Success with CRM doesn't start with the technology; it starts with your sales process.
In the second webcast of our quarterly series, Brian Gardner, author of ROI from CRM: It’s About Sales Process, Not Just Technology, hones in on a critical part of that process: sales opportunity management.
Opportunity management is the entire front end of the sales process. It adds visibility to what’s coming down the pipeline and is your leading indicator for growth. In this webcast, Gardner provides practical tools to help your team move beyond reactive opportunity management to a proactive approach that allows you to uncover and convert new sales opportunities.
In this 60-minute webcast, you will learn:
- How to get in the driver’s seat of opportunity management and be proactive rather than reactive
- How four-dimensional account profiling gives your team a clear road map for getting maximum ROI from CRM
- How a "start slow and grow" philosophy can help you increase buy-in and improve your top and bottom lines
Moderating – Eric Smith, Associate Editor, Modern Distribution Management