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Join Brian Gardner, author of ROI from CRM: It’s About Sales Process, Not Just Technology, for the final installment in his high-energy quarterly webcast series that will challenge your thinking on getting ROI from CRM.
Gardner explores how engaging your entire team – from outside to inside sales, from customer service to technical service– can uncover more sales opportunities. CRM can play a critical role in helping your team share and leverage critical knowledge across the organization.
In this 60-minute webcast, you’ll learn:
- How to use CRM for team selling
- How to manage the W's (Who, What, When, Why) to help your team focus on the right opportunities
- How CRM can help you track the right KPIs to ensure you’re on the right track for growth
Brian Gardner spent more than 20 years in technical and industrial sales in the process control and instrumentation industry. He founded SalesProcess360 to share best practices with industrial sales companies and help them think differently about sales process and CRM.
Eric Smith, Associate Editor, Modern Distribution Management
Eric joined MDM as Associate Editor in September 2014. A native of Memphis, TN, Eric is an award-winning journalist who earned a Bachelor of Arts in English from Rhodes College. Among his many writing stints, he has worked as a sports reporter in Alaska, and also has written for a children's hospital and major university.
More recently, he spent close to eight years as a business reporter and editor for The Daily News in Memphis – renowned as America's Distribution Center – where he covered logistics, distribution and commercial real estate. While covering a wide range of distribution-related topics, Eric is interested in warehousing, shipping and supply chain management.