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Distributor Leadership for the Digital Age
Event Date:

Kerridge Webcast

The use of digital technologies has to start with a vision set by each and every distributor’s leader. That vision must explain how the distributor’s markets are changing and how digital tools will enable the business to compete. Without a vision, distributors do not realize an adequate return on digital investments. With a vision, distributors can reach for improved business performance and competitiveness.

Join us for this 60-minute webcast on Thursday, Sept. 13, at 1 p.m. Eastern Daylight Time as Mark Dancer, founder of Channelvation and Fellow for the NAW Institute for Distribution Excellence, outlines his research on why digital tools are a means to an end, and why that end must be identified through a leader’s vision. 

Over the last several years, Dancer has investigated the role of digital tools in distribution, and the possibilities they create for change. His work reflects ideas and insights from hundreds of distributors and is published in four industry reports. His work covers e-commerce, CRM, social media, omnichannel strategies, mobility, competing with Amazon, partnering with suppliers, changing generational values, and more.

On our webcast, Dancer will share his most important findings about the adoption and use of digital tools by distributors, and more importantly, the critical requirements for effective and innovative distributor leadership in the digital age.

View Webcast Here

Sponsored by:

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Mark DancerMark Dancer
Channelvation, Inc.
Mark Dancer is a leading authority and published author on channel innovation and business transformation. Mark founded the Network for Channel Innovation to strengthen the practice and impact of channel innovation through awareness, advocacy, and research, and the Future of Channels blog for sharing ideas and insights among channel innovators.  As Fellow for the NAW Institute for Distribution Excellence, Mark works to help leaders drive innovation as they respond to disruption by online marketplaces, globalization and other game-changing developments. Mark’s most recent NAW Institute report, CEO Insights on Innovating the Distributor for the Digital Age reveals essential requirements for an opportunity-seeking mindset, value chain collaboration and organizational capabilities. Mark shares new ideas weekly on the NAW Distributing Ideas blog. He is a graduate of the US Naval Academy and Kellogg School of Management at Northwestern University.


Tom Gale, Publisher, Modern Distribution Management, President, Industrial Market InformationTom Gale
Modern Distribution Management
Tom has researched and written on significant trends in independent distribution channels, including consolidation, integrated supply, e-commerce, vendor reduction and shifts in value definitions. He is the co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company and contributed to Outlook 2009: An Executive’s Companion to Facing the Forces of Change, both from the National Association of Wholesaler-Distributors. He is a popular speaker on topics affecting independent distribution channels.


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