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The use of digital technologies has to start with a vision set by each and every distributor’s leader. That vision must explain how the distributor’s markets are changing and how digital tools will enable the business to compete. Without a vision, distributors do not realize an adequate return on digital investments. With a vision, distributors can reach for improved business performance and competitiveness.
Join us for this 60-minute webcast on Thursday, Sept. 13, at 1 p.m. Eastern Daylight Time as Mark Dancer, founder of Channelvation and Fellow for the NAW Institute for Distribution Excellence, outlines his research on why digital tools are a means to an end, and why that end must be identified through a leader’s vision.
Over the last several years, Dancer has investigated the role of digital tools in distribution, and the possibilities they create for change. His work reflects ideas and insights from hundreds of distributors and is published in four industry reports. His work covers e-commerce, CRM, social media, omnichannel strategies, mobility, competing with Amazon, partnering with suppliers, changing generational values, and more.
On our webcast, Dancer will share his most important findings about the adoption and use of digital tools by distributors, and more importantly, the critical requirements for effective and innovative distributor leadership in the digital age.