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WEBCAST: Distributor E-commerce Lessons: Barriers & Best Practices
Event Date: EDT

The road to true, transaction-enabled e-commerce is fraught with obstacles, with many “right paths” to success. But there are proven best practices. Join MDM’s Ian Heller and Ben Johnson, President of Casey’s Distributing, to hear the results of MDM’s latest survey on e-commerce implementation and learn from the story of how one of North America’s largest sports novelties distributors, with more than 50,000 SKUs, quickly built a strong e-commerce platform with integrated inventory management capability.

Key takeaways:

  • Obstacles that keep companies from achieving e-commerce goals
  • Top factors that have helped distributors launch quickly
  • The biggest wins distributors have seen with e-commerce
  • What to consider when choosing new website software
  • How to get past roadblocks to e-commerce/ERP integration
View Webcast Here








Ben Johnson, VP of Operations at Casey's DistributingBen Johnson
Casey's Distributing, Inc.
Ben Johnson is the founder of MaxQV, LLC, a leader in maximizing productivity through the use of technology, and President of Casey’s Distributing, Inc., the nation’s largest distributor of licensed sports products for the NFL, MLB, NCAA, NBA and NHL. Ben’s knowledge, experience and passion for e-commerce, wholesale and retail has helped many businesses achieve record revenue growth and profitability. He is a featured speaker at conferences and a trusted media resource.



Ian Heller
Modern Distribution Management
Prior to joining MDM in 2017, Ian Heller was Vice President of Marketing and eBusiness for HD Supply Construction & Industrial White Cap. With more than 30 years’ experience in the industry, Ian has held senior executive roles in marketing or e-commerce for four large distributors and served as a consultant for eight years. Ian currently leads MDM’s analysis of Amazon Business and brings a high-level understanding of how new technologies and competitors are disrupting distribution.



Tom GaleThomas Gale
Modern Distribution Management
Tom has researched and written on significant trends in independent distribution channels, including consolidation, integrated supply, e-commerce, vendor reduction and shifts in value definitions. He is the co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company and contributed to Outlook 2009: An Executive’s Companion to Facing the Forces of Change, both from the National Association of Wholesaler-Distributors. He is a popular speaker on topics affecting independent distribution channels.
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