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Failed e-commerce initiatives are a common problem among distributors. Some companies never seem to get around to building a fully transaction-enabled website. Others spend a small fortune to go online only to be repeatedly disappointed as the investment fails to pay off, or creates conflict with more traditional selling channels.
As one distribution executive said of his e-commerce experience, “My slogan these days is, ‘If you build it, they won’t come.’”
The problem isn’t that digital investments are a bad idea; the real issue is that distributors build the wrong thing. Here’s why:
Add in the complexities of kitting, tiered pricing, sales-assigned vs. non-assigned accounts and more, and distributors face a very difficult environment for building digital capabilities.
You can certainly attend other B2B conferences, but at MDM’s Digital Distributor Summit you’ll learn from experts and practitioners who have faced and developed solutions to all of these issues. Our conference is about distribution, our speakers are experts in distribution and our attendees are mostly executives from distribution companies. That means the curriculum, the breakout work and the networking is among leaders who wrestle with the same problems you face every day.
This is the one digital conference you can’t miss. See below to review the agenda, read about our speakers and listen to testimonials from other MDM conference attendees. Then, register. We hope to see you there!