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WEBCAST: How Distributors Can Close the Gaps with Amazon Business
Event Date: EDT

No one knows how to best close these digital gaps better than John Walker, President of JJW Marketing. John spent 16 years at Grainger, the last five as Director of Marketing Communications, Strategy & Planning, where he developed e-commerce strategies for the company.

Amazon Business has not only changed the rules for customer expectations on price and purchasing options, they’ve rewritten the book on how distributors of all sizes, across all product sectors, compete in the future. Distributors need to map out a plan to invest in the technology and the strategic capabilities that will help them engage and retain customers, even as Amazon Business grows at exponential rates globally and other digital disruptors and traditional competitors quickly advance their value propositions. 

Key takeaways from this webcast:

  • Amazon Business’s value proposition. In addition to hundreds of millions of SKUs on its website, the company now offers one million products available same day in 8,000 U.S. cities and towns. The company’s new American Express card for business offers 55-day payment terms or 5% back. Amazon business keeps enhancing its value proposition – what will you do about yours?
  • Required digital capabilities to compete effectively (ERP, transactional website, PIM, data mgmt., SEO, AI, etc.) You can’t match Amazon’s amazing capabilities but you need to meet your company’s needs – what should you build and how should you do it?
  • Moats & differentiated services you can build to protect yourself from disruptors. MDM research has identified hundreds of value-added services you can offer. Do you know what services are important to your customers? How do you identify them?

View Webcast Here


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John Walker
JJW Marketing Associates, LL 

John Walker has an extensive background in strategic, marketing and ecommerce planning in distribution.  Currently, John is the President of JJ Walker Marketing & Associates, LLC where he helps distributors develop and execute omni-channel marketing plans.  Prior to that, he developed his extensive knowledge of distribution, marketing and ecommerce working in various areas at Grainger for more than 17 years, where he became the Director of Marketing, Communications, Strategy and Planning.

John holds a BA in Marketing from Northern Illinois University and an MBA from the University of Wisconsin – Madison. 



Ian Heller
Modern Distribution Management
Prior to joining MDM in 2017, Ian Heller was Vice President of Marketing and eBusiness for HD Supply Construction & Industrial White Cap. With more than 30 years’ experience in the industry, Ian has held senior executive roles in marketing or e-commerce for four large distributors and served as a consultant for eight years. Ian currently leads MDM’s analysis of Amazon Business and brings a high-level understanding of how new technologies and competitors are disrupting distribution.



Tom GaleThomas Gale
Modern Distribution Management
Tom has researched and written on significant trends in independent distribution channels, including consolidation, integrated supply, e-commerce, vendor reduction and shifts in value definitions. He is the co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company and contributed to Outlook 2009: An Executive’s Companion to Facing the Forces of Change, both from the National Association of Wholesaler-Distributors. He is a popular speaker on topics affecting independent distribution channels.
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