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No one knows how to best close these digital gaps better than John Walker, President of JJW Marketing. John spent 16 years at Grainger, the last five as Director of Marketing Communications, Strategy & Planning, where he developed e-commerce strategies for the company.
Amazon Business has not only changed the rules for customer expectations on price and purchasing options, they’ve rewritten the book on how distributors of all sizes, across all product sectors, compete in the future. Distributors need to map out a plan to invest in the technology and the strategic capabilities that will help them engage and retain customers, even as Amazon Business grows at exponential rates globally and other digital disruptors and traditional competitors quickly advance their value propositions.
Key takeaways from this webcast:
- Amazon Business’s value proposition. In addition to hundreds of millions of SKUs on its website, the company now offers one million products available same day in 8,000 U.S. cities and towns. The company’s new American Express card for business offers 55-day payment terms or 5% back. Amazon business keeps enhancing its value proposition – what will you do about yours?
- Required digital capabilities to compete effectively (ERP, transactional website, PIM, data mgmt., SEO, AI, etc.) You can’t match Amazon’s amazing capabilities but you need to meet your company’s needs – what should you build and how should you do it?
- Moats & differentiated services you can build to protect yourself from disruptors. MDM research has identified hundreds of value-added services you can offer. Do you know what services are important to your customers? How do you identify them?
John Walker has an extensive background in strategic, marketing and ecommerce planning in distribution. Currently, John is the President of JJ Walker Marketing & Associates, LLC where he helps distributors develop and execute omni-channel marketing plans. Prior to that, he developed his extensive knowledge of distribution, marketing and ecommerce working in various areas at Grainger for more than 17 years, where he became the Director of Marketing, Communications, Strategy and Planning.
John holds a BA in Marketing from Northern Illinois University and an MBA from the University of Wisconsin – Madison.
Modern Distribution Management