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ROI from CRM: 3 Dos and Don'ts to Transform Your Sales Process
Event Date:

Success with CRM doesn't start with the technology; it starts with your sales process.

Join Brian Gardner, author of ROI from CRM: It’s About Sales Process, Not Just Technology, for a high-energy quarterly webcast series that will challenge your thinking on getting ROI from CRM.

In the first of the series, Gardner presents three dos and don’ts with CRM that will help you think differently about the sales process. He talks about how a sales-driven approach to CRM and a focus on the front end of the sales process will uncover and convert more opportunities to grow your top and bottom lines.

In this 60-minute webcast, you will learn:

  • How to conduct an honest evaluation of your sales process as a first step to getting ROI from CRM
  • How increased focus on leads and opportunities can lead to more conversions
  • Who you should tap to drive your CRM implementation and sales process transformation for maximum results


Sponsored by:

Sponsored by Netsuite

Brian GardnerBrian Gardner, Founder and Lead Evangelist, SalesProcess360
Brian Gardner spent more than 20 years in technical and industrial sales in the process control and instrumentation industry. He founded SalesProcess360 to share best practices with industrial sales companies and help them think differently about sales process and CRM. 

Jenel Stelton-HoltmeierModerating - Jenel Stelton-Holtmeier, Editor, Modern Distribution Management

Jenel joined MDM as Associate Editor in 2008. While she covers a broad range of topics, she has particular interest in the impact of government policies and the economy on the wholesale distribution industry.

Prior to joining MDM, Jenel spent seven years working in the banking industry and has written for various publications including the Denver Post. She has Bachelor's of Arts degrees from the University of Oregon (journalism) and Minnesota State University-Moorhead (political science) and a Master of Arts degree from the University of Colorado Boulder.
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