The past three years of rapidly-evolving buying habits have shown distributors the high value of leveraging and analyzing customer data. But while most distributors agree that putting data into practice is important, how many are actually doing so, and how are they using it? In this free webcast, we’ll dive into the results of brand new MDM research that polled more than 110 distributors about how they are leveraging metrics and data analytics to support sales operations. Find out how your data analytics usage stacks up with that of your industry peers, and how modern tools can help distributors do more with less while making sales smarter, faster and easier.

In this MDM Webcast, McKinsey Partners Alex Abdelnour and Kevin Sachs share their latest research on the recipe for leveraging innovation to win in distribution, including a panel discussion with executives who have successfully applied the recipe. Those who attended the 2022 MDM SHIFT Conference saw these McKinsey Partners present their research on what leaders have done to outperform in the evolving distribution landscape — a landscape characterized by below-GDP growth, increasing customer expectations, accelerating consolidation, increased disintermediation, non-traditional disruptors and tight labor markets. Companies that successfully transformed in this landscape showed an ability to deliver outsize growth while expanding margins. To achieve this, they innovated — whether in business model, service, experience, process or some combination.