MDM Webinar: Where 400+ Distribution Leaders Are Investing in AI
Thursday April 9, 2026 @ 1:00 PM ET | Virtual
AI adoption in distribution is happening at lightspeed. But with dozens of potential use cases and limited resources, the question has shifted from “What can AI do?” to “Where should we double down?”
In this live presentation and panel discussion, the NAW MDM research team behind our latest major study, In Pursuit of Value: AI Priorities and Progress Lessons from 400 Distribution Leaders, will unpack findings from the largest survey on AI adoption ever conducted in distribution.
You’ll hear what over 400 senior leaders in distribution are actually doing with AI including where they’re investing, what returns they’re seeing, and how fast they expect to scale.
Topics Include:
- Which AI use cases are becoming table stakes, and which remain wide-open opportunities for early movers
- The expectations-reality gap: what 73% of distributors say they’re expecting from AI, yet only 16% have achieved
- Why nearly 90% are actively pursuing AI, and how they’re balancing bets across different areas of the business
- Real timelines: how quickly distributors are expecting to move from pilot to scale (hint: 2026 is going to be a big year!)
Kevin Reid-Morris
Founder & CEO
Readmore Ventures
Kevin Reid-Morris advises CEOs, founders, and boards on matters of growth and innovation. As part of the MDM team, he has led major research projects on Artificial Intelligence, Business Model Innovation, and Data-Driven Decision-Making. Kevin was formerly with Doblin, the strategy, innovation, and design consultancy acquired by Monitor Deloitte, where he led strategy, venture-building, and innovation programs for executives of some of the world’s largest and most ambitious organizations. Following Deloitte, he founded and led the innovation consultancy of one of North America’s biggest art & design universities, including leading their incubator and venture fund for design-driven startups. Kevin has supported executives at firms like LEGO Group, TD Bank, Johnson & Johnson, and Rockefeller Foundation to think about long-range futures and deploy scalable innovation systems that drive growth.
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Michael Atkisson
Director of Product Marketing
Epicor
Michael Atkisson is the Director of Product Management AI. He is responsible for Epicor’s Generative AI product portfolio, including Epicor Prism and AI-based cloud migration tooling.
Michael Delgado
CEO & Co- Founder
Canals AI
Michael is Co-Founder & CEO of Canals, which he started in 2022 to bring the power of artificial intelligence to wholesale distribution. Canals uses AI to automate critical workflows, including sales order entry, accounts payable, and purchasing & receiving.Prior to Canals, Michael was CEO of Vested, a financial marketplace providing retail investors with access to venture capital investments. He was also Chief Legal Officer and Head of Product at Willing, an estate planning startup that was acquired by MetLife.Before entering tech, Michael was a corporate attorney for a large Wall Street law firm. He has a law degree from Harvard and a Bachelor of Science in Neuroscience from the University of Miami. He lives in Miami, Florida with his wife, two daughters, and dachshund.
Ajay Kamble
CEO & Co- Founder
Revalgo
Ajay Kamble is the Co-Founder and CEO of Revalgo.ai, where he leads digital transformation initiatives focused on AI-driven growth and customer engagement in the B2B space. With over 20 years of experience, he has a strong track record of driving innovation, scaling revenue strategies, and helping organizations leverage technology to modernize their go-to-market approach.
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Sergio Torres
Senior Vice President, Product Management
Descartes
Sergio is the Senior Vice President, Product Management for Descartes’ routing, mobile and telematics solutions. He is responsible for managing the strategy and vision for the entire portfolio. Prior to joining Descartes, Sergio worked as a Director of Business Development and Consulting in Europe for CAPS Logistics. He has held faculty positions as a full-time professor and as Head of the Industrial and Systems Engineering department at the Instituto Tecnologico y de Estudios Superiores de Monterrey.
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