Recommended Reading: Staples Sharpens Focus to Meet Changing Needs

Known primarily for retail, office supplier grows product assortment to strengthen B2B presence.
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When Staples executives saw customer needs evolve in recent years, the company became "committed to providing products and services that are more suited to their requirements," said Chris Correnti, vice president and general manager, Staples Facility Solutions, in an MDM interview The Reinvention of Staples.

That approach helped Staples adapt to a changing industry that has seen channel blurring and product expansion prompt companies to refresh their image and create a new identity.

"We attribute our success to our laser sharp focus on better understanding the needs of our customers," Correnti said. "We are continually reinventing to ensure our customers provide safe, clean, comfortable, healthy and stress-free environments to their employees to keep them happy, refreshed, engaged and productive."

Well-known as a retail office supply store, Staples is increasingly being recognized as a significant competitor in the B2B space across a broad range of product categories, from office supplies to jan-san and breakroom. And in the MDM interview, Correnti spoke at length about the company’s “reinvention strategy,” including a new emphasis on facilities maintenance.

"Facilities is one of the fastest growing categories at Staples, with more organizations recognizing the need for providing employees with a safe, healthy and clean environment," Correnti said. "Our wide range of facilities offerings can help employers foster an environment that encourages employees to be healthy and productive throughout the day."

Read more about what Correnti had to say about the company's new strategy in The Reinvention of Staples.

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