Tip: Digitize Processes for Frictionless Customer Experience - Modern Distribution Management

Log In

Tip: Digitize Processes for Frictionless Customer Experience

Distributors should use technology to improve internal and external processes.
mtow-blog-image
Author
Date

Technology can be overwhelming, but it can also be used to provide customers with a frictionless experience when working with your company, says Mike Rowland, director of digital strategy at West Monroe Partners, in 3 Keys to a Successful Digital Strategy.

According to Rowland, distributors that use digital to replace inefficient internal and external processes can gain “business value in terms of revenue growth or better margins," and are more likely to build long-lasting customer relationships.

Companies should make sure their digital strategies include e-commerce and omnichannel, with platforms that include intuitive self-service options to increase customer satisfaction and avoid lost sales.

Read more about the benefits of digitization in 3 Keys to a Successful Digital Strategy.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.