The 2020 Mid-Year Economic Update_long

Tip: Don’t Delay E-Commerce Pursuit

Distributors should create an e-commerce strategy now or risk getting left behind.

Investment in e-commerce can be pricey, but for most distributors the cost is necessary for customer retention and growth, according to Jonathan Bein, managing partner at Real Results Marketing, in The Cost of Not Providing E-Commerce.

Many distributors don't realize that losing a few percent of revenue due to not participating in e-commerce can add up quickly and may end up being 10-15 percent of lost revenue after four or five years, Bein says. “And that’s a strong current to swim against.”

According to Bein, the expense related to e-commerce is a common excuse for not pursuing it, as well as being too busy and lacking the necessary expertise, among others.

However, e-commerce solutions are becoming easier and less expensive than ever to deploy. And even though building a site that meets customer demands can still be costly – often upward of $250,000 – the investment is necessary for many distributors to compete in today's market.

Read more about why distributors are still contemplating e-commerce and the consequences of not aggressively pursuing it in The Cost of Not Providing E-Commerce.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events


articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.