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Jonathan L.S. Byrnes, author of Islands of Profit in a Sea of Red Ink and a Senior Lecturer at MIT, is an acknowledged authority on profitability management. His extensive experience spans virtually every industry, including healthcare, transportation, software, retail, financial services, distribution and others.
In this series of webcasts – available exclusively from MDM – he shows how you can start reversing the trend that 40 percent of any business in any industry is unprofitable. Each of the six parts is available to view free on-demand using the links below. Or you can order the entire series on DVD to easily share with your entire management team.
"The basic marching orders to the sales force to maximize revenues aren't right anymore," Byrnes says. "And that has led to this astonishing pattern of profitability."