WD-40 Acquires GT85 Limited - Modern Distribution Management

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WD-40 Acquires GT85 Limited

Acquisition supports the companys strategy to develop new product categories.
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WD-40 Company (NASDAQ: WDFC), San Diego, CA, has acquired GT85 Limited, a company located in the U.K. which markets and sells the GT85 and SG85 brands of multi-purpose maintenance products.

"This acquisition, which includes the GT85 and SG85 brands, complements our multi-purpose maintenance products and will help us to build upon our strategy to develop new product categories for our WD-40 Specialist and WD-40 BIKE lines," said Garry Ridge, president and CEO of WD-40 Company. "In addition, GT85 and WD-40 BIKE share a similar base of end-users who trust and respect both brands."

The GT85 products are currently sold primarily in the U.K. with additional sales in foreign markets including Spain, the U.S., Australia and other European countries. The company's initial plans are to develop the GT85 brand further in the U.K.

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