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Grainger Names Gyro as Agency of Record

Gyro will support Graingers U.S. marketing strategy aimed at awareness of the brand.

Grainger (NYSE: GWW), Chicago, has named gyro as the maintenance and repair provider's creative agency of record following a competitive review. 

Ogivly Chicago has held the business since 2013. 

gyro will support Grainger’s U.S. marketing strategy aimed at elevating awareness of the Grainger brand and how it is communicated to new and existing customers.

gyro was named Grainger’s media agency of record in 2017 and is responsible for planning, buying and implementing radio, streaming audio and TV campaigns.

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