NSi Industries, Huntersville, NC, a manufacturer of electrical connectors, wire management products and other electrical components, has announced two promotions and two new hires.

The company promoted John Watson to regional vice president of sales for its central region. Watson will spearhead NSi Industries' national sales strategy in the company's Great Lakes and Midwest regions.

NSi also promoted Buddy Shah to vice president and general manager of TORK operations. Shah will be responsible for manufacturing, engineering, production and business operations at the company's Mount Vernon, NY, facility.

NSi has added Allen Ustianowski to its application sales team, where he will have product management responsibilities for NSi’s recently enhanced lighting offering.

Eric Zuehlke has been hired as vice president of information technology. Zuehlke will oversee NSi Industries' IT department, including e-commerce.