Home Depot Appoints New Head of CX, Online Operations - Modern Distribution Management

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Home Depot Appoints New Head of CX, Online Operations

The do-it-yourself and contractor supply retailer tapped its online operations lead to take on customer experience.
MDM-Home Depot Jordan Broggi

The Home Depot tapped its online operations lead to take on customer experience after the company’s Executive Vice President of Customer Experience announced his retirement to come at the end of the year.

On June 3, the do-it-yourself and contractor supply retailer promoted Jordan Broggi from Senior Vice President and President of Online to Executive Vice President of Customer Experience and President of Online. 

In this role, Broggi will retain leadership of the company’s online business, overseeing online operations, merchandising strategy and customer experience for The Home Depot’s digital properties. He will now also lead the vision, design and development of new solutions to drive a seamless experience for Home Depot’s millions of customers in stores, online or on mobile devices. 

Broggi has been with The Home Depot for 11 years. Prior to his most recent role leading the online business, he served as SVP of Finance, where he was the primary finance partner to the company’s U.S. business and was responsible for planning, forecasting and guiding execution of the company’s profit and loss, and capital plan. Additionally, he has held roles across merchandising finance, supply chain finance, financial planning and analysis and strategic business development.

Prior to joining the company, Broggi held various positions in finance and strategy at LexisNexis and Bain & Company.

Matt Carey, who was most recently EVP of Customer Experience, will retire from The Home Depot on Dec. 31, after 16 years with the company. He will continue to serve as an EVP in an advisory capacity until his retirement.

“Matt leaves a legacy of exceptional accomplishments that have helped The Home Depot evolve to meet the changing needs of our customers,” said Decker.

“Since he joined the company in 2008, he has spearheaded an enormous technology transformation across our stores, supply chain, merchandising and digital presence,” Home Depot CEO, Chair and President said Ted Decker said in a May 30 news release. “Today, The Home Depot is one of the largest truly interconnected retailers in the world.”

On June 18, the company announced it has completed the purchase of building materials distributor SRS Distribution.


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