The 2020 Mid-Year Economic Update_long

HARDI Distributors Report 12.2% Sales Increase in February

Annualized growth through February was 11%.

Sales for HARDI distributor members increased by 12.2% in February 2019, according to the monthly TRENDS report. The average annualized sales growth for the 12 months through February 2019 is 11%.

“January and February are the slowest months of the year for HARDI distributors,” said HARDI Market Research & Benchmarking Analyst Brian Loftus. “2019 got off to a slow start but five of our seven economic regions reported double-digit sales gains in February.”   February had the same number of billing days as the prior year but more heating degree days versus a mild February 2018. 

"February sales came in strong despite being up against strong comps last year," said HARDI Economist Paul Hallmann. "Economic headwinds remain in place but softer comps should provide support for strong growth numbers to continue in March and April."

The Days Sales Outstanding (DSO), a measure of how quickly customers pay their bills, is near 50 days. “Until this year the DSO has remained at fairly consistent levels for each month of the year,” said Loftus. “January and February 2019 are at higher levels than the beginning of 2017 or 2018.  It looks like another tile in the slowing economy mosaic.”

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