AD Names First CMO - Modern Distribution Management

AD Names First CMO

Buying group appoints Marty McLaughlin to top marketing post.
AD green logo with mountain image

Wayne, Pennsylvania-based buying group AD on Friday announced that it has appointed Marty McLaughlin as its first chief marketing officer.

McLaughlin is “charged with collaborating with AD’s members and boards to identify new areas of added value for its community, beyond the core functions of a buying and marketing group,” AD said in a statement.

“We’re making an investment in this new leadership position to drive the collective imagination and strategy of AD’s next generation of offerings, all aimed at helping our independent members and supplier partners win and grow,” CEO Bill Weisberg said. “AD has a long, successful track record of delivering value-added program innovations, such as eCommerce Solutions, HR Services, market planning and private label brands. Our CMO will help us introduce new offerings and evolve existing programs even further, ensuring we’re keenly attuned to the voice of stakeholders in the process.”

McLaughlin’s professional background includes founding and owning Mosaic Partners, a growth marketing and strategy consulting firm, and working for the accounting firm Andersen.

“I feel so privileged to join a team with a record of excelling in the marketplace,” McLaughlin said. “I believe marketing must be authentic, grounded in value and evolve over time. I look forward to collaborating with the AD community to deliver value and to position AD and our members and supplier partners for continued growth.”

Related Posts

  • Guillaume Texier will succeed Patrick Berard as CEO of the electrical distributor on Sept. 1.

  • HARDI Virtual Summit new directors

    Heating, Air-conditioning & Refrigeration Distributors International added to its board at this week’s 2020 Virtual…

  • SKF building logo sign

    Rickard Gustafson appointed to top executive position at Swedish bearings manufacturer SKF.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.