Crescent Electric Supply Co., East Dubuque, Illinois, on Friday announced that Seth Erickson has joined the organization as chief transformation officer. Erickson will oversee a number of strategic teams and initiatives, including e-commerce, IT, marketing, business process improvement, system integration and the project management office.

“Seth brings a wealth of experience in leading strategic, transformative initiatives across a wide range of organizations within our industry,” said Scott Teerlinck, president and CEO of Crescent Electric Supply. “As we embark upon Crescent’s second century of business, we are excited to leverage Seth’s leadership and transformation experiences to help us enhance how we support our customers before, during, and after the sale, as well as how we partner with our vendors and their manufacturer representatives for improved collaboration and results.”

Prior to joining Crescent, Erickson, pictured right, spent more than two decades leading teams and functional departments in the industrial distribution market with McMaster-Carr, MSC Industrial, and W.W. Grainger. During that time Seth served as President of Zoro, Grainger’s MRO e-commerce marketplace, where he led their hyper-growth digital business for four years.

“I am excited about what lies ahead with Crescent and this role,” Erickson said. “We have the opportunity to transform this company in a meaningful way, and I look forward to working across all Crescent businesses to develop new ways to delight our customers and exceed their expectations.”