Parker Distributor Exotic Automation Names New President - Modern Distribution Management

Parker Distributor Exotic Automation Names New President

The Michigan-based Parker Hannifin subsidiary appointed a new leader as its former president transitions to CEO.
Exotic Automation and Supply

New Hudson, MI-based motion control products distributor Exotic Automation & Supply — a Parker Hannifin subsidiary — appointed Steve Orlando as President, effective immediately.

Orlando has been with Exotic Automation & Supply for over 20 years, most recently as EVP. He will succeed Tom Marino, who will transition to the role of CEO, focusing on strategy and driving goals while serving as the main communication link with the Board.

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“Steve Orlando is a highly accomplished leader whose record of driving growth through innovation is unparalleled,” Marino said in a March 5 news release. “Steve has a profound understanding of Exotic’s business and embodies the company’s core values and our ‘One Direction’ success strategy. He brings impressive expertise and a clear vision for the company’s future.”

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Orlando was appointed EVP in 2023 after serving as VP of sales & marketing since 2005. During his tenure, the company said he drove growth, elevating the company to top ranks in motion and control supply. He led business diversification into new markets, such as air systems, chemical, defense, alternative fuels and semiconductors, while managing acquisitions, expanding operations and broadening Exotic’s product and service portfolio. Before joining Exotic, Orlando was VP at Morell Inc. for 15 years.

Steve Orlando
Steve Orlando

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