Southwire to Realign Strategically

The company is placing an increased emphasis on its core wire and cable business.

Southwire Company, LLC, Carrollton, GA, plans to reorganize its executive leadership and business structure to support the company’s five-year strategic plan and in an effort to grow sustainably and profitably. Through this new alignment, Southwire is placing an increased emphasis on its core wire and cable business and looking at opportunities to focus more intently on areas like metals management, modernization, research and development and systems optimization.

“Our long-term strategic vision to build upon our core and look for opportunities in adjacent and transformational spaces remains solid,” said Rich Stinson, Southwire’s CEO. “As we grow, it is important that we focus on the success of our wire and cable business first and spend the majority of our short-term efforts executing upon on our core growth strategies and operational initiatives like modernization and systems optimization.”

In line with this commitment, Norman Adkins will now serve as the company’s Executive Vice President and Chief Commercial Officer – Wire and Cable. Underneath this unification of wire and cable, the company will center its efforts to best serve customers through its product breadth and drive growth, service and profitability within key channels – including utility, residential & commercial, Industrial & OEM, International and Canada.

While Adkins focuses on the wire and cable business, Brandon Moss will be promoted to Executive Vice President of Tools, Components & Assembled Products. Under Moss’s leadership, Southwire will continue to leverage the success of its existing and recently acquired tools, components & assembled products businesses to deliver value, drive profitability and further support its core wire and cable business.

The company’s tools & equipment business has grown, both organically and through acquisition, since 2012 to now include a wide variety of hand tools, contractor equipment, assembled solutions, connectors, lighting products and more. In 2018, the company completed two acquisitions, Garvin and ProBuilt, further supporting its commitment to growth in this space.

Also, as one of the leading consumers of copper and aluminum in the world, the company is strengthening its approach to metals management and the vital impact it has on the business. The company will also place further emphasis on its operations teams, focusing on strategic initiatives including safety, systems optimization and investments in modernization, strengthening its core and supporting the company’s growth objectives.

Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools.

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