Amazon to Launch ‘Q’ Business Chatbot in Apparent Answer to ChatGPT - Modern Distribution Management

Log In

Amazon to Launch ‘Q’ Business Chatbot in Apparent Answer to ChatGPT

Amazon's incoming generative AI chatbot was built to respond to data analysis queries and questions about supply chain decisions.

In 2024, Amazon will launch a chatbot powered by generative artificial intelligence (AI) to support its supply chain process.

The chatbot — dubbed ‘Q’ — follows suit of the popular generative AI chatbot ChatGPT. This one, though, is targeted at supply chain professionals and operates within the tech giant’s cloud-based application AWS Supply Chain, which integrates with enterprise resource planning and supply chain management systems. It was built to respond to data analysis queries and questions about supply chain decisions, including in regard to:

  • key risks around inventory levels,
  • demand variability, and;
  • visualization of tradeoffs between different possible scenarios in the supply chain.

The chatbot is powered by Amazon Bedrock, and gives insight into data within the AWS Supply Chain Data Lake, according to a Nov. 28 news release.

For example, via a conversational prompt within the AWS Supply Chain application, a customer types a question, and Amazon Q would respond, as below:

Supply chain professional: “What is the financial impact of delayed replenishment orders in the Southeast region?”

Amazon Q: “There are currently 8 delayed replenishment orders that could cause an out-of-stock situation for 20 of your fast-moving products in that region. The delay will have a revenue impact of $150K.” 

The use of generative AI in B2B sales is all the buzz for its potential to reduce the amount of time spent on prospecting and customer-meeting prep by over 50% by 2026, Gartner officials conclude in an August news release. 

Read more about the hype of generative AI, and find out how distributors like you use AI to accelerate success of their business.

Amazon also announced various new capabilities for 2024, including specialized models to more accurately forecast and plan purchase of raw materials and components; a forecast tool for multiple tiers of suppliers; and a tool to collect carbon emissions and compliance data from suppliers.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.