Home Depot Tees-Up Online Rental Reservations for Equipment - Modern Distribution Management

Log In

Home Depot Tees-Up Online Rental Reservations for Equipment

Home Depot’s new online technology lets pro or do-it-yourself (DIY) customers reserve and rent equipment online up to 30 days in advance.
The company named William 'Billy' Bastek Executive Vice President of Merchandising, effective immediately.
Author
Date

The Home Depot (NYSE: HD), which is based in Atlanta, announced on Wednesday the launch of its new “Rent Online, Pick-up In Store” technology across 1,300 rental locations.

The online platform enables pro or do-it-yourself (DIY) customers to reserve and rent equipment online up to 30 days in advance. Home Depot customers can also check the availability of equipment at various locations while making their reservations online via their phones or other mobile devices.

“This new online technology saves Pro and DIY customers time and trips to the store because they can conveniently check equipment availability and reserve what they need in advance to get in and out of our rental centers more quickly than ever,” said Richard Porter, vice president of The Home Depot Rental. “For urgent needs at the job site or in the midst of that weekend project, customers can also check availability at multiple locations and make reservations on their phone or other mobile device.”

Home Depot first trialed its online rental program in its Atlanta, Charlotte and Houston markets before making it available to rental customers across North America.

As part of an effort to gain market share in the growing rental vertical, Home Depot also announced Wednesday that it has opened eight rental centers across the U.S. since January.

In May, Home Depot reported revenues of $37.5 billion for the first quarter of fiscal 2021, an increase of $9.2 billion, or 32.7% from the first quarter of fiscal 2020. The COVID-19 pandemic spurred a large uptick in DIY home construction projects last year and into this year, which has benefitted Home Depot’s bottom line.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.