AgoNow LLC, an industrial wholesaler and channel solutions provider based in Tulsa, OK, will open in November. The new company facilitates profitable relationships between distributors and manufacturers through services that allow manufacturers to sell more deeply into their portfolios and industrial distributors to identify new opportunities and grow their market share.

“We started AgoNow because there was a need for a solution that supported the entire supply chain,” said Larry Davis, CEO. “It’s about a total market experience. We want to meet the needs of both manufacturers and distributors and create a digital marketplace where true channel partnerships can thrive.”

Davis was formerly president at ORS Nasco and the chief commercial officer at Stellar Industrial Supply. John Allenbach, previously senior vice president of sales and marketing at Apex Tool Group, is AgoNow’s president of sales.