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Grainger Launches Choice Badge

Brand identifier helps customers locate products to fit their needs.

Grainger (NYSE: GWW), Chicago, IL, has launchedthe Grainger Choice badge to help customers identify the Grainger-branded products that fit their needs.

“The Grainger Choice name allows us to give the proper recognition to our exclusive brands, such as Dayton, Condor and Tough Guy, as well as unbranded products from Grainger approved vendors,” said Nino Granatiero, Grainger's vice president of marketing. “Products represented by the Grainger Choice identifier are designed to offer commercial-grade quality that customers demand, while providing value.”

The company offers nearly 215,000 products featuring the Grainger Choice badge in more than 32 categories, including HVAC and refrigeration, material handling, safety, cleaning, pneumatics, motors, hand tools, electrical and more.

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