ASA Adds Former Winsupply Exec to Lead Labor Effort - Modern Distribution Management

Log In

ASA Adds Former Winsupply Exec to Lead Labor Effort

Steve Edwards will work to develop and expand a marketing and communication strategy to create awareness of PHCP/PVF career opportunities.

The American Supply Association — a trade group representing PHCP and PVF distributors and manufacturers — announced Sept. 15 that it has added former Winsupply veteran Steve Edwards to lead its Project Talent and ASA’s effort toward promoting the industry brand and attracting career seekers to member companies.

Steve Edwards

Edwards spent 15 years at Winsupply, including 2011-2021 as its chief marketing officer. 

At ASA, Edwards will be tasked with developing and expanding a robust marketing and communication strategy to create awareness of career opportunities within the PHCP/PVF industry while working closely with a third-party advertising agency and volunteer committees; working closely with the Project Talent Task Group and other key volunteers to develop and implement impactful communications that engage ASA members in utilizing and supporting association recruitment tools; and curate high-value recruitment resources to support member efforts to attract and retain top talent; develop programs and services to support ASA members in their recruitment efforts; as well as expanding efforts to engage ASA members in the recruitment process as well as utilizing the developed tools to support these efforts.

In a news release, ASA elaborated on how the PHCP/PVF industry needs talent at a time when a large segment of the labor pool is retiring and more and more young job seekers are looking for career opportunities in newer and more exciting industries. 

“Association members need to ensure successorship of leadership and a pipeline of qualified candidates to fill jobs,” the group said. “The complexity and scope of this challenge is beyond the ability of any one company and requires a unified industry effort driven by the association and its member companies to attract a diverse group of candidates into the industry through a universal, positive, and accurate narrative for the PHCP-PVF distribution industry.”

“We are incredibly lucky and fortunate to have Steve join our team and lead the association’s effort toward tackling the most pressing issue facing our industry and our member’s ability to succeed in the future” said Mike Adelizzi, ASA’s CEO. “The ability to hire great talent is a cornerstone for every company in our industry and having Steve helping members create that pipeline is vital to this effort.”

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.