Every Thursday, MDM sends out a new Tip of the Week, based on the years of articles and blogs available in the MDM Archives. Many of the Top 10 most-read tips this year focused on company culture, sales and the importance of customer service in a rapidly changing industry.

Aligning a pricing strategy to fit evolving customer needs was also a priority in 2017.

Here are the most popular tips of 2017 (click to read):

1. Tip: Improve Value Proposition with a Leading Customer Experience

2. Tip: Avoid HR Issues by Establishing Workplace Policies

3. Tip: Offset Pricing Disruption with Customer Service

4. Tip: Meet Customers' Delivery Demands or Get Left Behind

5. Tip: Focus on 'Solutions Sales' to Meet Customer Demands

6. Tip: Differentiate by Building Top-Down Culture

7. Tip: Align Your Pricing Strategy with Your Business Strategy

8. Tip: Rethink Sales to Combat Pricing Disruption

9. Tip: Refocus Outside Sales Away From Moving Product

10. Tip: Optimize Pricing to Combat New Rebate Reality