September 25 2009
Volume 39, Issue 18 - 09/25/2009
39
18
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Much has already been written about the "science" of strategic pricing. I have written some of it, including Strategic Pricing for Distributors, published by the NAW Institute earlier this year. I intended the book as a do-it-yourself explanation of strategic pricing.
The magicians Penn & Teller famously perform a magic act that reveals the secrets of magic tricks. But even if you know the secrets, learning how to execute those illusions requires skill and experience. And even if you understand the relatively simple concepts behind strategic pricing, successful implementation is challenging work.
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Distributors and manufacturers responding to a recent MDM survey seemed practical in their approach to opportunities in alternative energy markets.
Some said they were not interested in going after these markets, not knowing where they were headed. But others were more optimistic, saying the niche is a growing one, will likely grow for some time, and they want a piece of the pie. As one manufacturer said: "The growth rate is hard to ignore."
The growth rate may be hard to ignore, but with a rapid growth rate comes growing pains. And as detailed in the Sept. 10 issue of MDM, no one knows whether that growth rate will be sustainable leaving many to question how much and when they should invest in the space.
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This is the pdf of this issue of Modern Distribution Management. Apply the full $24.95 pay-per-view cost toward an annual subscription (within 30 days of purchase), which includes two issues a month plus access to more than seven years of online archives and market data. Call 1-888-742-5060 or email info@mdm.com to subscribe.
- Premium
Much has already been written about the "science" of strategic pricing. I have written some of it, including Strategic Pricing for Distributors, published by the NAW Institute earlier this year. I intended the book as a do-it-yourself explanation of strategic pricing.
The magicians Penn & Teller famously perform a magic act that reveals the secrets of magic tricks. But even if you know the secrets, learning how to execute those illusions requires skill and experience. And even if you understand the relatively simple concepts behind strategic pricing, successful implementation is challenging work.
- Premium
- Premium
Distributors and manufacturers responding to a recent MDM survey seemed practical in their approach to opportunities in alternative energy markets.
Some said they were not interested in going after these markets, not knowing where they were headed. But others were more optimistic, saying the niche is a growing one, will likely grow for some time, and they want a piece of the pie. As one manufacturer said: "The growth rate is hard to ignore."
The growth rate may be hard to ignore, but with a rapid growth rate comes growing pains. And as detailed in the Sept. 10 issue of MDM, no one knows whether that growth rate will be sustainable leaving many to question how much and when they should invest in the space.
- Premium
- Premium
- Premium
- Premium
- Premium
- Premium
This is the pdf of this issue of Modern Distribution Management. Apply the full $24.95 pay-per-view cost toward an annual subscription (within 30 days of purchase), which includes two issues a month plus access to more than seven years of online archives and market data. Call 1-888-742-5060 or email info@mdm.com to subscribe.