September 24 2010
Volume 40, Issue 18
40
18
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Even as business-to-consumer companies are finding ways to capitalize upon the growing social media trend, many business-to-business companies are struggling with how they can use social media sites such as LinkedIn, Twitter and Facebook.
In a recent MDM survey, about 42 percent of respondents – distributors and manufacturers – said their companies were not using social media. The reasons ranged …
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The first step is creating an online presence. Sign up for accounts on social media sites. Begin building your network on LinkedIn by connecting with people you know and …
- Premium
Distributors can take different approaches to implementing change to its sales organizations. But most successful change shares five characteristics, says Steve Deist of Indian River Consulting Group.
"These are lessons we've learned though actual implementations over 10-plus years," he says.
Lessons
1. Align with …
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Product Expansion
Grainger U.S. President Michael Pulick says the company is aiming for up to 500,000 products in its portfolio. That would be up from 85,000 in 2005.
In recent years, the distributor has added products in plumbing, fleet maintenance and metalworking, among others. It has also added to current categories with products that boast different features or functions.
Grainger also plans to continue growing its private label offering, Pulick says. Right now,…
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These charts show the top ten industries, by SIC code, consuming these products; and the 2009 end-user consumption of these groups sorted by the nine government market regions.
- Premium
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Even as business-to-consumer companies are finding ways to capitalize upon the growing social media trend, many business-to-business companies are struggling with how they can use social media sites such as LinkedIn, Twitter and Facebook.
In a recent MDM survey, about 42 percent of respondents – distributors and manufacturers – said their companies were not using social media. The reasons ranged …
- Premium
The first step is creating an online presence. Sign up for accounts on social media sites. Begin building your network on LinkedIn by connecting with people you know and …
- Premium
Distributors can take different approaches to implementing change to its sales organizations. But most successful change shares five characteristics, says Steve Deist of Indian River Consulting Group.
"These are lessons we've learned though actual implementations over 10-plus years," he says.
Lessons
1. Align with …
- Premium
Product Expansion
Grainger U.S. President Michael Pulick says the company is aiming for up to 500,000 products in its portfolio. That would be up from 85,000 in 2005.
In recent years, the distributor has added products in plumbing, fleet maintenance and metalworking, among others. It has also added to current categories with products that boast different features or functions.
Grainger also plans to continue growing its private label offering, Pulick says. Right now,…
- Premium
- Premium
These charts show the top ten industries, by SIC code, consuming these products; and the 2009 end-user consumption of these groups sorted by the nine government market regions.
- Premium
