May 25 2011
Volume 41, Issue 10 - Research Report, Part 2: The Distributor Marketing Imperative - Optimize Your Marketing Vehicles
41
10
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Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in the past five years include email, search engine marketing, increased telemarketing and social media.
Of course, the marketing vehicles are linked significantly to the marketing channels chosen by a company. As noted in Part 1 of this report, published in the May 10, 2011, issue of MDM, many companies have outside sales and inbound telephone sales channels. Fewer companies have a transactional website. Companies without e-commerce will make only token efforts in search engine ...
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Have you seen that commercial where a small business owner’s daughter’s boyfriend is looking for the company on the Web – and not finding it at all?
You often hear that the Internet is the future. Not to be argumentative, but the reality is the Internet is now. If you don’t have a presence online, and if you aren’t engaging your customers through the Web, you’re missing out on some great opportunities.
So the question is: What is the future? …
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Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in the past five years include email, search engine marketing, increased telemarketing and social media.
Of course, the marketing vehicles are linked significantly to the marketing channels chosen by a company. As noted in Part 1 of this report, published in the May 10, 2011, issue of MDM, many companies have outside sales and inbound telephone sales channels. Fewer companies have a transactional website. Companies without e-commerce will make only token efforts in search engine ...
- Premium
Have you seen that commercial where a small business owner’s daughter’s boyfriend is looking for the company on the Web – and not finding it at all?
You often hear that the Internet is the future. Not to be argumentative, but the reality is the Internet is now. If you don’t have a presence online, and if you aren’t engaging your customers through the Web, you’re missing out on some great opportunities.
So the question is: What is the future? …
- Premium
- Premium
- Premium
