August 25 2011
Volume 41, Issue 16 - How to Analyze Your Marketing Claims
41
16
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When it comes to positioning and messaging, the overwhelming majority of distributors in a recent MDM survey featured in the July 25 issue say they value similar things: product selection, training and technical support capabilities, among others. But when their websites are put to the test, online messaging on those important attributes often fails.
In this article, part two of a two-part series, Jonathan Bein, Ph.D,and Rob Kelley, CFA, of Real Results Marketing explore the gap between the value and the message and how distributors …
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Demand for environmentally friendly products has continued to grow over the past couple years, even as the general economy has remained stagnant. But in some sectors there is still hesitation when it comes to making the “philosophical change” necessary to take advantage of the opportunity and to build out the capability to profit from it.
The focus on using more environmentally friendly products – particularly chemicals – has become more pronounced in recent years. While consumer interest drove much of the development early on, commercial and industrial interest has also risen …
- Premium
The janitorial and sanitation supply sector has become a popular target for distributors from other sectors looking to expand into adjacent markets.
"Its a natural extension of their product offerings that allows these …
- Premium
- Premium
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When it comes to positioning and messaging, the overwhelming majority of distributors in a recent MDM survey featured in the July 25 issue say they value similar things: product selection, training and technical support capabilities, among others. But when their websites are put to the test, online messaging on those important attributes often fails.
In this article, part two of a two-part series, Jonathan Bein, Ph.D,and Rob Kelley, CFA, of Real Results Marketing explore the gap between the value and the message and how distributors …
- Premium
- Premium
Demand for environmentally friendly products has continued to grow over the past couple years, even as the general economy has remained stagnant. But in some sectors there is still hesitation when it comes to making the “philosophical change” necessary to take advantage of the opportunity and to build out the capability to profit from it.
The focus on using more environmentally friendly products – particularly chemicals – has become more pronounced in recent years. While consumer interest drove much of the development early on, commercial and industrial interest has also risen …
- Premium
The janitorial and sanitation supply sector has become a popular target for distributors from other sectors looking to expand into adjacent markets.
"Its a natural extension of their product offerings that allows these …
- Premium
- Premium
